Yesterday I received a comment from someone unsubscribing from my FriendsWhoCare Newsletter that totally shocked me!
It read -
“too many emails”
OK, I admit it. I normally send 2 to 3 emails a week and occasionally 4. But I can explain!
- Every Tuesday I send out an announcement when our free classifieds are ready. Since many subscribers want to advertise in them I thought I should tell people when the new ones were online.
- 9 months of the year I send out a weekly announcement that my latest tip is available. The other 3 months I only send 2 mailings a month about a new tip.
- I try to email at least 1 promotional message a week for my latest deal or some other product, service or giveaway. (I said try because sometimes I don’t get around to it.)
- On rare occasions I send out an extra mailing because I’ve discovered something I think you should know about. These are mailings for warnings, fun or free things you may find useful.
And although I’ve never taken the time to find my average number of mailings I’d bet it would be 3 or less a week. And of those, 2 are providing a subscriber service, free classifieds and tip. Alright, you caught me, I sometimes promote something in my classified or tip mailing. But not always!
Now since I received the comment I took the time to review the number of emails I get from some very successful online marketers and found that they normally send me no less than 4 a week. In fact, it’s usually higher and many times I get several mailings in a single day from some of them. I also noted that sometimes they send either the same mailing with a different subject 2 or more times or different messages about the same promotion. Also, they almost always send me a message when what they’re promoting is about to become unavailable. And a lot of them send me the same pre-written message. Very few of them ever send me any useful information unless it’s contained in either a pre-sale or sale video and those that do only send information about once a month.
So here are the questions:
- Do I really send out too much email?
- On average, how many emails should I be sending?
I would appreciate as many answers and suggestions I can get.
Thanks,
Susan
